Satellite Solutions
Streamlining Communications With Satellite Broadcasts
The Challenge.
The client, a top Canadian food distributor, recently acquired a proprietary satellite network to replace time-consuming regular district meetings. But they needed direction on how to use the satellite medium effectively to streamline communication and training programs for their 126,000 employees nationwide.
The Solution.
Working closely with the regional heads, we developed a two-day on-site workshop. Senior managers were taught how to adapt training and communication modules for use in interactive satellite broadcasts. A key component of the workshop was a simulation of a live satellite broadcast that was taped for participant feedback.
The Return on Investment.
Two years and 300 successful live broadcasts later, both corporate and franchise employees unanimously agree that they have saved considerable time and stayed current on everything from marketing initiatives to critical news releases.